
Trendbeheer @ Art Amsterdam 2011
For The Love Of Money I
Suzanne Biederberg Gallery
Sacha de Boer
*Sold*
A site-specific exhibition performance by Jeroen Bosch, Jeroen Jongeleen and myself as part of Trendbeheer’s ongoing Trendbeheer presenteert exhibition series.
Potrait of an art fair in 150 sales. During the 5 days of Art Amsterdam 2011 we documented ‘every’ sale made by photographing the red sales stickers. In every picture we would center the red dot and scale it it to 8 mm (the standard size of the red sticker), give it a title (included in every picture), print it, frame it and hang it in our booth. At the start of the fair our booth was empty (except for a grid of 300 screws) and by the end of the fair the installation was complete.
The framed photographs are also for sale (edition of 1). During the fair 79 pieces were sold. For a list of all the works see: Trendbeheer.com/2011/05/23/for-the-love-of-money-de-werken-2/
More info, stories and pictures at: Trendbeheer.com/tag/for-the-love-of-money/

Hand sawn and painted mdf, 2009.
A piece I made for the Echt tHEMA groupshow at NP3 in Groningen. It was a show where artists were invited to reflect on the practice of themed group exhibitions.
Or as their website puts it:
“tHEMA is a content research with a visual, virtual, or theoretical basis. tHEMA is a research inside/outside the context of a strictly composed theme-exhibition. tHEMA is searching for the fundamental principles of the theme exhibition and the endless repetition of demarcating and framing of ideas.”
Over a period of 6 weeks artists were invited to come to the exhibition space to reflect on what was going on. As I was one of the first to do so the only thing present in the space was the exhibition logo painted on one of the walls. After careful consideration I decided to add two dutch words.
The letter font is the same as used by Hema, a Dutch chain of stores.
More information about the show at NP3.nu/index.php?/projects/null–thema/

Hand sawn and painted mdf, 2009.
Piece made for the smallest gallery of the Netherlands, De Aanschouw. Every friday night they put up a new show.
Cool, vet and added are three of the most popular words used on the Dutch part of Fotolog, the popular online picture journal. Some of Rotterdam’s more fanatic fotologgers hang out in the same street as the gallery is in so it seemed appropriate to take these three words out of their virtual context and transplant them into the real world. Turned out that one of the founders of De Aanschouw was the first person in Rotterdam to have a Fotolog account. He even met his wife through Fotolog.

2 lightboxes (1 male and 1 female) placed on top of a small bush in the oldest public city park in the Netherlands as part of the exhibition ‘Nacht van het licht’, 2006.

Mailbox on bridge, 2006.
On May 8, 2006 I installed a mailbox on the Erasmusbridge, the number one landmark of Rotterdam, claiming it as my new postal address. People were invited to send mail to:
N. Post
Erasmusbrug 1
3072 Rotterdam
Netherlands
After a few days various weblogs started picking up on the project and 3 national newspapers in the Netherlands did an article about it, increasing the amount of incoming mail. On July 14, 2006 the city of Rotterdam decided that is was enough and removed the mailbox. They send a nice email about it and gave me the opportunity to pick up the mailbox and the last mail.
In the 9 weeks the mailbox was installed I received 134 pieces of mail.

Proposal for a temporary piece on the most polluted residential ground in the Netherlands.
Slide projection on wood, 2005.

Solo exhibition at Gallery Surge in Tokyo.
Computerprint, televisions, wood and antenna cable, 2004.

Commissioned by contemporary art organisation Art In General in New York. Part of the exhibition Art in General on Canal that celebrated AiG’s 20th anniversary from september 24th 2002 untill february 1st 2003.
Computerprint on vinyl, 2002.

Proposal for the city of Enschede, the Netherlands.
Computerprint and neon, 2000.
