Vinyl adhesive letters on window, 2012. (click pictures to enlarge)

A series of interventions/photographs for which I collect sentences from business proposals that are being emailed to me and that I have plotted out as vinyl adhesive letters. With those sentences I look for vacant commercial windows (shops, offices). Once a suitable window is found I then paste a sentence on the empty shopping window. Oddly enough the business opportunities a vacant shopping space offer work beautifully with the empty promises of loads of money in your email box.

The letter font is Arial, one of the ten Core fonts for the Web.

Hand sawn hardwood, 9x9x1 cm, 2012.

Hand sawn and painted mdf, 2012.

On three consecutive days in december 2011 I received 5.000 messages in my spamfilter that claimed to ‘ve said that least’ X amount of times. X being a number between 1.000.000 and 10.000.000.

An IT expert told me the messages might be a way for spammers to test which computers in a botnet are still under the spammer’s control. I decided to select five numbers (1074228, 2113205, 3322205, 4527317 and 5819268).

The letter font is Arial, one of the ten Core fonts for the Web.

Vinyl adhesive letters on window, 2011. (click pictures to enlarge)

A series of interventions/photographs for which I collect sentences from business proposals that are being emailed to me and that I have plotted out as vinyl adhesive letters. With those sentences I look for vacant commercial windows (shops, offices). Once a suitable window is found I then paste a sentence on the empty shopping window. Oddly enough the business opportunities a vacant shopping space offer work beautifully with the empty promises of loads of money in your email box.

The letter font is Arial, one of the ten Core fonts for the Web.

Vinyl adhesive letters on window, 2011. (click pictures to enlarge)

A series of interventions/photographs for which I collect sentences from business proposals that are being emailed to me and that I have plotted out as vinyl adhesive letters. With those sentences I look for vacant commercial windows (shops, offices). Once a suitable window is found I then paste a sentence on the empty shopping window. Oddly enough the business opportunities a vacant shopping space offer work beautifully with the empty promises of loads of money in your email box.

The letter font is Arial, one of the ten Core fonts for the Web.

Trendbeheer @ Art Amsterdam 2011
For The Love Of Money I
Suzanne Biederberg Gallery
Sacha de Boer
*Sold*

A site-specific exhibition performance by Jeroen Bosch, Jeroen Jongeleen and myself as part of Trendbeheer’s ongoing Trendbeheer presenteert exhibition series.

Potrait of an art fair in 150 sales. During the 5 days of Art Amsterdam 2011 we documented ‘every’ sale made by photographing the red sales stickers. In every picture we would center the red dot and scale it it to 8 mm (the standard size of the red sticker), give it a title (included in every picture), print it, frame it and hang it in our booth. At the start of the fair our booth was empty (except for a grid of 300 screws) and by the end of the fair the installation was complete.

The framed photographs are also for sale (edition of 1). During the fair 79 pieces were sold. For a list of all the works see: Trendbeheer.com/2011/05/23/for-the-love-of-money-de-werken-2/

More info, stories and pictures at: Trendbeheer.com/tag/for-the-love-of-money/

At the start of the fair, an empty booth.

Except for a grid of 300 screws.

A few minutes after the opening we spot the first sale of the fair at the Suzanne Biederberg Gallery.

The title explained:

Name project (Trendbeheer @ Art Amsterdam 2011)
Name of the work (For The Love Of Money) + Roman numeral
Name Gallery
Name Artist

All the works in our booth are for sale. Each individual piece edition of 1 + 1 AP, the complete installation is also for sale (also edition of 1).

At this moment 79 individual pieces have been sold, 71 pieces are still available. To see which works are still available please take a look at the complete list of the works here: Trendbeheer.com/2011/05/23/for-the-love-of-money-de-werken-2/. They are € 150 each (including VAT, framing and shipping).

On the right you can see table where all the photographs were fed into a computer, categorized, scaled, given a title, printed and framed. It also doubled as our cash register.

Opening night Art Amsterdam 2011.

Carefully choosing three photographs that feature a blank wooden frame in the upper left corner.

A real Jan Schoonhoven (Kunsthandel Meijer)!

Stickering your purchase (in this is case a wonderful Claudy Jongstra).

Almost done, 3 hours before the fair ended, printing the last red sales sticker (bottom right) and filling up the holes left by sold pieces with Artist’s Proofs.

Trendbeheer @ Art Amsterdam 2011
For The Love Of Money CL
RAM
Tomas Schats
*Sold*

For The Love of Money was made and on display during Art Amsterdam 2011 (May 11-15).

We would like to thank Herman van Iperen, Jolien Kramer, Johannes Langkamp, Petra van Noort, Esther Kokmeijer, Tineke Brinkhorst, Simon Schrikker, Anouk Griffioen and Martijn Konings for all their help in our booth, technical support and the hunt for red sales stickers.

JB, JJ & NP.

Hand sawn and painted mdf, 2010.

Part of an ongoing series about the ubiquitous computer generated texts known as spam.

The letter font is Arial, one of the ten Core fonts for the Web.

Chantal Rens & Gummbah, Born to be Alive.

November 13 – 18, 2010.

For Trade Gallery in Nottingham (UK) I put together a compilation program (2 x 50 minutes) and an exhibition (7 single-channel works) showcasing 10 years of Rotterdam VHS Festival as part of the Sideshow 2010/ British Art Show 7 .

Videofestival as exhibition, single-channel works by Chantal Rens & Gummbah, Ate M Hes, Erik Olofsen, B.A.M.B.I., Matthias Wermke & Mischa Leinkauf and myself.

Including ten years in title sequences and closing credits. The opening titles of the first edition, when the festival was still a ‘night’.

Jasper van Es, Benauwd.

Niels Post, Red, yellow and blue.

Ellen Lake, Trina’s collection.

Compilation program with works by Abner Preis, Aeneas Wilder, Anja Masling, Ate M Hes, Bryan Fu, Casandra Tytler, Daniele Pario Perra, Danny Plotnik, Dennis Madalone, Deven Green, Egill Saebjornsson, Ellen Lake, Flimfilm, Franzis Wiese, Han Hoogerbrugge, Hope Tucker, Jasper van Es, Jeroen Kuster, Joe Kisser, Johannes Maier, JR, Leon Duenk, Maxime Tymenko, De Hondekoekjesfabriek, Mendel Hardeman, Niels Post, Poh Wang, Rik de Boe, Sietske Tjallingii, Winkel & Koperl and Tomas Schats.

Co-VHS organiser Jeroen Kuster, Trade Gallery director Bruce Asbestos (name as in passport!) and Joseph Hallam during the break.

B.A.M.B.I., Fu You Pong.

Matthias Wermke & Mischa Leinkauf, In between.

Ate M Hes, Onoffon.

Erik Olofsen, In places.

Rik de Boe, The hideaway tune.

Flimfilm, Disksharing 2.0.

After the show, carrying 50 kilos of heating back to the ground floor.

Walking around the sparkling heart of Nottingham.

The ever-subtle English cuisine, deep-fried breaded sausage.

Hallam and Kuster balancing out the fatty food with a Diet Coke.

Tradegallery.org/gallery.html#rotterdamvhsfestival

Hand sawn and painted mdf, 2010.

Made specifically for The Giving Garden, a one night only event curated by Abner Preis at the Kunsthal Rotterdam. Part of an ongoing series about the ubiquitous computer generated texts known as spam.

The letter font is Arial, one of the ten Core fonts for the Web.

Hand sawn and painted mdf, 2010.

Part of an ongoing series about the ubiquitous computer generated texts known as spam.

The letter font is Arial, one of the ten Core fonts for the Web.